Homegrown developer Aurum Land has come up with a unique way to attract home buyers to the upcoming preview of its Nyon condominium in Katong, which starts on Saturday (16 Feb).
It plans to offer side-car tours to visitors from its showflat at Kallang Airport Way in a bid to showcase the area’s colourful conservation shophouses and terrace houses adorned with ornate facades, which will help people see the neighbourhood in a new light.
“The purpose of the side-car is to bring buyers to sit in this heritage vehicle and tour within the vicinity of Joo Chiat, Katong and Amber. There, the buyers will be able to have a feel of how this area has been transformed to be hip and cool,” said the developer.
Located at 12 Amber Road, the freehold project draws inspiration from Peranakan culture and is a short walk from the future Tanjong Katong MRT station on the Thomson-East Coast Line, which is anticipated to start operating by 2023.
The development will feature a single 18-storey tower with 92 units sited on a 28,409 sq ft plot. There are three layouts available from one- to three-bedroom units sized from 484 sq ft to 1,615 sq ft.
Indicative prices start from about $1.2 million ($2,400 psf) for a one-bedder measuring 484 sq ft, $1.7 million ($2,250 psf) for a 721 sq ft two-bedder and $2.6 million ($2,200 psf) for a 1,216 sq ft three-bedder.
Situated between the Amber Skye and 16 @ Amber condominiums, the site was purchased for $58 million ($2,545 psf) in 2017.
The official launch of Nyon is scheduled on 2 March and the project is expected to be completed by 2022.
Aurum Land has completed various boutique residential projects in recent years, including the Asana, a 48-unit freehold condo along Queen’s Road in prime District 10.
Adapted from Singapore PropertyGuru, 15 Feb 2019.